Marketing Solutions is a firm that provides market access to small businesses via website development, direct marketing, web marketing, branding and business formation services.
INTERNET MARKETING SERVICES
Okay. You have this dazzling website and yes, you can gear your current customers to view it and be very impressed. However, you can get a much better bang for your buck by optimizing your site so that your ideal customers who are actively searching the Internet, will be driven to your site.
Did you know that 85% of all visits to websites originate from one of the search engines and only 2-3% of small percentage of websites are optimized?
Marketing Solutions for Small Business can work with you to increase qualified traffic to your website, gain top search engine positions and maximize your return on investment.
Click for the Internet Marketing Services that we offer.
Organic (aka Natural) Search Engine Optimization
Identify the strategically defined keywords and phrases that will drive the most qualified traffic to your website…and add this content to your website content and meta data to correlate with search engine algorithms. This will get you on Google, Yahoo and/or MSN in a few weeks to months.
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Pay Per Click Advertising Management
Discover which keywords to target via the most effective pay per click programs and at what price to “pay per click.” Sometimes, your budget will allow you to only rely on natural search engine optimization, or only to buy rather than organically optimize…and sometimes you can do both.
Social Media Optimization (SMO)
Facebook, Twitter, MySpace & YouTube are the latest and greatest in interactive marketing, also known as Social Media. SMO is basically word of mouth being created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.
Optimize, measure and analyze your results, and then re-optimize based on real data we get to know which search words are working and which are not. This is the reason to go with a monthly maintenance plan, which will ensure you achieve the maximum ROI from your online marketing efforts and make sure you don’t slip in the rankings…and if you do, we can fix it.
A good starting place to educate yourself on some of your Internet Marketing Services would be the options above. This link provides information on the different packages we offer to market your site on the Internet
Organic (aka Natural) Search Engine Optimization
Our Natural Search Engine Optimization Services Include:
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Keyword Research to uncover which keywords and phrases will bring the most qualified traffic to your website.
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Directory Submissions so that key sections of your website appears within the major online directories.
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Search Engine Submissions to submit the pages of your site to be included in the indexes of the major search engines and returned prominently when customers and qualified prospects query keywords that relate to your website.
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Link Popularity Enhancement increases and improves the quantity and quality of external websites that link to pages on your site in order to enhance your site's visibility within search engines.
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Website Content Enhancement to develop and enhance your website's content and navigational structure to make your site most appealing to search engines.
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Website Competitive Intelligence to discover what your competitors are doing and how to position yourself against them.
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Pay Per Click Advertising Management
PPC is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results on Google, Yahoo and MSN. You set your maximum amount you want to spend in clicks per day…it can be $10 or it can be $500. You can also set the amount you will pay per click, whether that be .10 cents or $12 per click.
The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results. This type of campaign will get you on Google, Yahoo and/or MSN in just a few hours.
Social Media Optimization (SMO)
SMO has revolutionized the way people communicate and conduct business. Methods of SMO include adding social news buttons, blogging, and incorporating third-party community functionalities like images and videos.
SMO is related to search engine marketing, but differs in several ways-- primarily the focus on driving traffic from sources other than search engines. However, improved search ranking is also a benefit of successful SMO.
Web Analytics
After a thorough review of your web analytics, Marketing Solutions for Small Businesses regularly advises you on which search engine marketing services are best meeting your goals. We recommend which keywords to drop, which terms to test in their place, when to begin phasing out pay per click buys and when to rely on natural search results. It's never a decision you have to make on your own.
You can choose from one of our packages or we can put together a tailor-made package for your company’s goals and budget.
SEO Starter Package is good for the business on a budget that needs initial and minimal SEO to get their website presence in Search Engines and to increase traffic and visitors.
SEO Professional Package is good for the business that wants their website's targeted keywords to yield good search engine results for increase traffic and visitors.
SEO Enterprise Package is good for the business that wants their website's targeted keywords to yield maximum search engine results for increase traffic and visitors.